Born X Raised Teams Up with LAFD to Launch “City Above Self” Collection
Born X Raised, the iconic West Coast brand known for its raw and authentic style, has joined forces with the Los Angeles Fire Department Foundation (LAFD) to release a limited edition collection that not only represents their roots but also supports a worthy cause.
City Above Self: A Collection with a Purpose
The “City Above Self” collection, available exclusively on Born X Raised’s online store from February 13 to February 17, features a range of tees, hoodies, and snapbacks inspired by the iconic Snooty Fox landmark in LA. But this collection is more than just a fashion statement – it’s a statement of support for the LAFD’s tireless efforts to protect the city’s neighborhoods.
Supporting the Community, One Purchase at a Time
With every purchase from the “City Above Self” collection, a portion of the profits will go directly to the LAFD to help them acquire life-saving tools and equipment. This collaboration is also backed by UTA and the UTA Foundation, highlighting the collective effort to make a meaningful impact on the community.
Shot at Station 20: A Lookbook that Captures the Spirit of LA
The lookbook for this collection, shot by Nori Rasmussen-Martinez at Station 20 on Sunset Blvd, perfectly captures the raw and authentic spirit of Los Angeles. It’s a tribute to the city and its people, and a reminder to always prioritize community over self.
Don’t Miss Out on the “City Above Self” Collection
Mark your calendars and get ready to shop the “City Above Self” collection on Born X Raised’s online store from February 13 at 12 p.m. PST until February 17 at 6 p.m. PST. Not only will you be adding some stylish pieces to your wardrobe, but you’ll also be making a difference in the community. So don’t wait – join Born X Raised and LAFD in their mission to put the city above self.
