XO and Spotify Team Up with The Weeknd for Epic Pop-Up Experience at Rockefeller Center
This past weekend, music lovers and fashion enthusiasts alike flocked to New York City’s iconic Rockefeller Center for the highly anticipated Hurry Up Tomorrow Pop-Up Experience, presented by XO and Spotify in collaboration with The Weeknd. The event, designed as a multi-sensory art installation, offered fans a rare opportunity to immerse themselves in the creative world of The Weeknd and celebrate the final chapter of his acclaimed trilogy.
Exclusive Hurry Up Tomorrow Merchandise Collection Unveiled
In addition to the immersive installation, the pop-up also debuted an exclusive merchandise collection, featuring a range of limited-edition pieces. From genuine leather jackets to statement bomber jackets, custom fleece, graphic tees, and long-sleeve tops, the collection offers something for every fan. Accessories such as hats, bandanas, and music products further capture the aesthetic of The Weeknd’s final chapter.
Standout Pieces from the Collection
Among the standout pieces in the collection is the genuine leather black moto jacket, featuring Hurry Up Tomorrow graphics printed along the sleeve and embossed leather detailing on the front and back. This fully lined jacket exudes a bold yet refined look, perfectly embodying The Weeknd’s signature blend of luxury and edge. Another must-have item is The End Heavyweight Zip Hoodie, crafted from heavyweight cotton fleece. This black zip-up hoodie is adorned with Hurry Up Tomorrow screen-printed graphics across the front, back, and sleeves, with the added detail of “11 25” embroidery for a unique touch.
Get Your Hands on the Exclusive Collection
For those who couldn’t make it to the pop-up in person, fear not! The exclusive Hurry Up Tomorrow collection is now available for a limited time on the Official XO webstore. Don’t miss your chance to snag these one-of-a-kind pieces and show your love for The Weeknd’s final chapter. Hurry, before they’re gone for good!
