ana Marela.
Retail Experiences Transformed: Inside the World of Million Goods
The world of retail has undergone a major transformation, with shoppers now able to fully immerse themselves in the brands they love. One such brand is the clothing label and boutique, Million Goods, where personal connection is at the heart of everything they do. Founded by Matt Reyer and Drew Kaufmann, this concept space brings together menswear, music, and wine to create a tasteful community united by their shared curiosity.
Blending e-commerce and physical shopping with meticulous curation, Million Goods is shaking up the shopping scene and satisfying the desire for new and unique brands. But it’s not just about shopping here, it’s about being a cultural aficionado and diving deeper into the products you buy. Reyer and Kaufmann have created a symbiotic environment for consumers to enrich their interests and showcase the dimensions of their brand, not just the product.
The Birth of Million Goods: A Leap of Faith
The idea for Million Goods was born in 2019 when Reyer and Kaufmann decided to infuse the traditional e-commerce store with a touch of hospitality, making the shopping experience more personal and welcoming. This became the foundation for what Million Goods is today. And the addition of music and wine? Well, that just seemed like a natural next step to entice people through the doors.
“Listening bars were just coming into the periphery of American consciousness and we saw some overlap between the people we thought would be interested in our clothing and those that would want to spend time in a listening bar,” Kaufmann explains.
Thanks to a flourishing local Brooklyn community and platforms like Shopify that support entrepreneurs in building their ideas into successful businesses, Million Goods has taken flight. Hypebeast caught up with the co-founders to discuss their journey, the challenges they faced, and their advice for others looking to start their own ventures.
Meet the Founders: Matt Reyer and Drew Kaufmann
1 of 4Founders Matt Reyer And Drew Kaufman 2 of 4Founders Matt Reyer And Drew Kaufman 3 of 4Founders Matt Reyer And Drew Kaufman 4 of 4Founders Matt Reyer And Drew Kaufman
Hypebeast: Your flagship store combines retail, wine, and hi-fi music. Why did you want to create an interdisciplinary community?
Drew: We wanted the Million Goods space to embody the lifestyle of our community. For those who are not familiar, it may seem like a lot in one small room, but for our community, it all feels natural and symbiotic. The same person who loves Margaret Howell is probably also into listening to Briana Marela.
