adidas UltraBOOST 1.0 “10th Anniversary”: A Decade of Comfort and Style
It’s been 10 years since adidas shook up the sneaker game with the release of the UltraBOOST. This iconic silhouette, known for its unbeatable comfort thanks to its Primeknit upper and BOOST midsole, marked a turning point for the Three Stripes. It paved the way for other BOOST-equipped models, including the popular NMD in 2015. And with the success of the UltraBOOST, adidas has continued to release new versions, with the UltraBOOST 5 being the latest addition.
But as the UltraBOOST legacy continues to grow, adidas is not afraid to pay homage to its roots. The UltraBOOST 1.0, a staple in the brand’s lifestyle category, is making a comeback in its original colorway next week to celebrate its 10th anniversary. The Primeknit upper features a textured black design, with a purple cage around the heel. The cage also boasts black “ultra” text and a metallic gold “boost” callout on the side. And of course, the beloved full-length BOOST midsole is present in white, with a black rubber outsole to complete the look.
If you want to get your hands on this OG “10th Anniversary” colorway of the adidas UltraBOOST 1.0, mark your calendars for February 11. The sneaker will be available on adidas CONFIRMED and select retailers, with a starting price of $180 USD. Don’t miss out on this special release that pays tribute to a decade of comfort and style.
