Freedom, Adventure, And Individuality: In Conversation with Joan Margarit and Biel Juste of TwoJeys

 y a triple threat within the accessories industry, with its unique brand identity, designs, and marketing strategies. Founded in 2019 by Joan Margarit and Biel Juste, TwoJeys has quickly become a household name in the world of accessories. With a background in social media, the founders have used their expertise to create a brand that is not only visually stunning but also resonates with men. From creating custom pieces for famous athletes to hosting immersive experiences for their community, TwoJeys has proven to be a captivating and creative brand. Their success can be attributed to their strong brand identity, which is represented by their iconic twin star symbol. This symbol encapsulates the various influences that inspire their designs, including pop and street culture, music, art, and motorsports. This widespread sampling is evident in each piece, showcasing the founders’ desire to create a brand that appeals to men. TwoJeys’ global expansion is a testament to their universal appeal, with collaborations with motorsports and fashion labels and the recent opening of a flagship store in London’s popular Soho district. As their SS25 collection arrives at HBX, we caught up with the founders to discuss their design philosophies, strong identity, and future projects. Read on to learn more about TwoJeys and their journey to becoming a leading brand in men’s jewelry. TwoJeys has experienced tremendous growth since its inception. How do you feel about your progress, and what has been your proudest moment in recent years? We are incredibly proud of the journey we have taken. When we started TwoJeys in 2019, it was just the two of us handcrafting necklaces, driven by our vision to create something unique in men’s jewelry. Seeing TwoJeys evolve into a global brand is like a dream come true. One of our proudest moments was opening our first flagship store in our hometown of Barcelona. It was a milestone that reminded us of how far we have come from the days of designing, packing, and shipping everything ourselves from my father’s office. With your background in social media, do you feel that experience has influenced how you run TwoJeys? Our experience with social media has definitely helped us better understand our audience and communicate what TwoJeys is all about. We have always stayed true to what we like, so sharing a message we truly believe in is not a difficult task. Motorsport, skate, western, and music are all part of our DNA, and we incorporate these influences into our designs. The biggest challenge is standing out in a world full of noise and creating a long-term community based on culture while staying true to ourselves and following our instincts.