Hypebeast Brings Back Hyperoom for Fall/Winter 2025 Season at Paris Fashion Week
THUG CLUB, Reimagine Studios, Piet, P_Andrade, Oakley and Mass-Produced articles (MPa) Showcase Latest Collections
After a successful debut last year, Hypebeast is bringing back the highly anticipated Hyperoom for the Fall/Winter 2025 season at Paris Fashion Week this January. The showroom will feature a mix of both new and familiar brands, showcasing their latest collections to global industry figures.
THUG CLUB: The Foundation of Seoul Street Culture
One of the standout brands at Hyperoom is THUG CLUB, a long-time collaborator known for their bold and unapologetic designs. From their iconic “SucK MY DicK” boxers to edgy leather jackets and distressed denim, THUG CLUB continues to push the boundaries of self-expression and cement their place in Seoul’s street culture.
Reimagine Studios: Chinese Sneaker Brand Makes a Comeback
Chinese sneaker brand Reimagine Studios returns to Hyperoom with a new selection of footwear pieces, including their popular hybrid derby and square toe models. With their unique designs and high-quality craftsmanship, Reimagine Studios is sure to make a statement at the showroom.
P_Andrade: Brazilian Designer Showcases Athletic and Upscale Pieces
Brazilian designer Pedro Andrade presents his newest pieces from his two labels, Piet and his upscale namesake brand P_Andrade. Piet offers a more athletic vision, while P_Andrade features upscale, everyday pieces. Both collections showcase Andrade’s impeccable attention to detail and unique aesthetic.
Piet x Oakley: Collaborations on Display
Piet’s collaboration with Oakley is also on full display at Hyperoom, featuring the “Over the Top” iterations and the Plantaris lens. This fusion of fashion and function is a must-see for fashion and sports enthusiasts alike.
Mass-Produced articles: Korean Brand Makes Debut at Hyperoom
Making its debut at Hyperoom this year is Korean brand Mass-Produced articles (MPa). With their sleek and modern designs, MPa is sure to make a splash at the showroom and leave a lasting impression on attendees.
Experience the Hottest Brands at Hyperoom
Hyperoom is the place to be during Paris Fashion Week, with a lineup of top brands and industry figures in attendance. Don’t miss out on the latest collections and trends from THUG CLUB, Reimagine Studios, Piet, P_Andrade, Oakley, and Mass-Produced articles. Check out the highlights from the showroom above.
