Jil Sander Launches Premium Fragrance Line in Collaboration with Coty
The iconic luxury fashion brand, known for its minimalistic style, is expanding its reach into the fragrance industry with the release of its first series in a premium olfactory line. Developed in partnership with beauty giant Coty, the unisex collection is a part of Jil Sander’s lifestyle expansion and aims to attract new consumers in the world’s top beauty markets, including the GCC where a new store is set to open in Dubai next month.
The debut line features six scents, each crafted with key natural ingredients and infused with aldehydes for a unique and radical composition. According to the brand, the goal was to shift perspectives and create fragrances that focus on the essentials, using only natural ingredients, synthetic molecules, upcycled carbon emissions, and water. The creative directors, Lucie and Luke Meier, worked closely with various olfactory experts to develop each scent, including perfumer Julie Massé for “Jil Sander Leaf” and scentmaker Mathilde Bijaoui for “Jil Sander Miel.”
The collection also includes “Black Tea,” “Earth,” “Coffea,” and “Smoke,” all housed in subtle bottles designed in collaboration with Formafantasma, a design studio based in Milan and Rotterdam. The packaging features organic, non-symmetrical shapes and unique glass partitions, the result of a series of experiments by the designers.
The Jil Sander Olfactory Series 1 collection is now available for purchase on the brand’s webstore, with prices ranging from $70 USD to $360 USD. Check out the gallery for a closer look at the design.
