Masayuki Ino Goes Dark for Doublet’s Fall/Winter 2025 Collection
Japanese designer Masayuki Ino has taken a darker turn for his latest collection for Doublet. The show notes set the tone with a thought-provoking statement: “There are so many people with deep cracks in this world.” Ino’s focus this season is on the antagonist, exploring the impact of humanity’s righteousness on individuals.
Ino poses the question: should everyone be villainized for their imperfections, which are simply a part of life? With this collection, Doublet embraces the current culture and times, drawing inspiration from popular villains such as DC Comics’ The Joker and Disney’s Cheshire Cat from Alice in Wonderland. The collection also comments on society’s obsession with self, with “I [heart] Me” t-shirts making a bold statement on the runway.
But Ino doesn’t just deliver a thought-provoking message, he also entertains with his storytelling. The collection features functional pieces with a comfortable yet dramatic structure, captivating the audience with every look. As always, Ino’s designs are both thought-provoking and visually stunning, making Doublet a must-see brand for any fashion lover.
