Blauer and Pirelli Team Up for Genderless Outerwear Line at Milan Fashion Week Men’s
Italian fashion label Blauer and leading tire company Pirelli have joined forces to create a compact, genderless outerwear line that is sure to turn heads at Milan Fashion Week Men’s. The collaboration between these two powerhouse brands brings together functional and eco-conscious designs that are both stylish and sustainable.
Four Silhouettes to Choose From
The Blauer x Pirelli collection features four unique silhouettes, each with its own purpose and style. The performance-oriented puffer jacket is both waterproof and windproof, making it perfect for any outdoor activity. The sleeveless puffer, also waterproof and windproof, is made with Repreve padding and a seamless tubular structure for added comfort. The two-in-one parka combines a three-layer laminated windbreaker with an inner padding system for ultimate waterproofness. And the dust coat is made with a three-layer recycled polyester fabric and double lamination for a sleek and stylish look.
Shared Values and a Vision for the Future
According to FGF Industry CEO Enzo Fusco, “Blauer and Pirelli are united by a common denominator: the pursuit of perfection.” This collaboration not only celebrates their shared values, but also looks towards the future where innovation and research go hand in hand. Blauer has always been a brand at the forefront of sports fashion, constantly evolving and increasing its turnover each season. Marco Maria Tronchetti Provera, SVP Pirelli Design & Assets Conversion, adds, “The partnership with Blauer represents a clear opportunity for us to explore new expressive possibilities of our brand through apparel that puts the consumer in touch with the Pirelli world of emotions, identity, and passion.”
Available in August
The Blauer x Pirelli collection will be available online and in Blauer stores starting in August. Don’t miss your chance to get your hands on these stylish and sustainable pieces. Check out the gallery above for a sneak peek at the lineup.
