Gucci Unveils SS25 Campaign with Star-Studded Cast and Auteur Filmmaker Behind the Camera
The iconic fashion house Gucci has just released its highly anticipated SS25 campaign, featuring a star-studded cast and the creative vision of Canadian filmmaker Xavier Dolan. The campaign showcases a curated selection of pieces from creative director Sabato De Sarno’s latest collection in a stunning slice-of-life style.
The campaign is set in a dimly lit space adorned with antique furniture, providing the perfect backdrop for Dolan’s artistic direction. This new collection marks a departure from the bold prints that were synonymous with the brand under the previous director, as De Sarno continues to refine and elevate Gucci’s signature codes.
The campaign features actors George Mackay and Yara Shahidi as models, both effortlessly embodying the effortless and chic aesthetic of the collection. In one striking image, Shahidi rocks a simple yet stylish everyday look, consisting of a white tank top, khaki trousers, a brown logo belt, and white sneakers. She also showcases a more daring look, donning an olive green fringe jacket and a bold red leather coat.
While the focus is primarily on the accessories, such as Gucci’s iconic Bamboo bags in various colors, De Sarno also plays with gender norms by styling Mackay in a translucent mesh polo shirt in multiple looks. In another standout look, Mackay shows off his toned physique in a brown sweater paired with extra short shorts and Gucci loafers.
The campaign also features a tailored look, with Mackay sporting a solid brown blazer and trousers, paired with a purple mesh shirt. The Gucci word mark is subtly embossed on the breast of the jacket, adding a touch of luxury to the ensemble. The look is completed with a small burgundy leather crossbody bag.
Be sure to check out the stunning campaign imagery in the gallery above, and get ready to add some of these must-have pieces to your wardrobe. Gucci’s SS25 collection is a perfect blend of sophistication and playfulness, and we can’t wait to see how fashion lovers will incorporate these pieces into their own personal style.
