Coach x Matin Kim: The Ultimate Street Style Collaboration
Get ready to elevate your street style game with Coach’s latest launch: a limited-edition collection in collaboration with Seoul-based label Matin Kim. This dynamic partnership redefines Coach’s signature style codes, infusing them with utilitarian qualities for a bold and fashion-forward look.
The next generation of trendsetters knows the importance of standing out and expressing their individuality through their fashion choices. And with this collection, you’ll have no problem doing just that. From whimsical personalized charms to vibrant prints and customizable features, these pieces are all about embracing your unique style.
Coach stays true to their commitment to self-expression with standout elements like patchwork-inspired embroidery and dog-tag embellishments. And with the bold aesthetics of Matin Kim, this collection dares you to show off your most confident and stylish self.
For this limited-edition release, fans can shop Coach pieces designed through a streetwear lens. Matin Kim drew inspiration from Korea’s influential and dynamic youth culture, as well as Coach’s ethos of self-expression, to create this collaborative capsule.
The result? Functional silhouettes with an edge, featuring raw hems, washed fabrics, and relaxed cuts. And the best part? This genderless range can be styled casually or dressed up for a night out. From t-shirts and hoodies to denim and bomber jackets, there’s something for everyone in this collection.
The color palette of brown, gray, black, and blue reflects an urban vibe that pays homage to both New York and Seoul. It’s the perfect blend of both cities’ souls.
To bring this collection to life, Coach enlisted the help of global girl group KATSEYE. Known for reimagining industry standards and embodying the bold and ambitious qualities of Matin Kim and Coach, these girls are the perfect fit for the campaign.
The campaign centers around the idea that we all contain multiplicities and balance different personas. As musicians, the members of KATSEYE are used to tapping into both their on and off-stage identities, making them the perfect representation of today’s stylish generation.
“I am fascinated by today’s generation’s fluid approach to dressing, and how they are recontextualizing traditional codes of fashion for themselves,” said Coach Creative Director Stuart Vevers. “It was a pleasure combining Coach’s craft with Matin Kim silhouettes alongside Creative Director, Woobin Kim through the imaginative lens of youth culture.”
Matin Kim’s Creative Director Woobin Kim added, “The street style at the heart of Matin Kim aligned so naturally with Coach’s own city roots — it was exciting to blend each brand’s unique aesthetic through the lens of youth culture.”
