BEAMS PLUS: The Ultimate Summertime Getaway Wardrobe
Get ready to elevate your prep fashion game with BEAMS PLUS’ SS25 campaign. This Japanese label is known for its eclectic take on classic styles, and this season is no different. From denim-toned chambray shirting to patchwork outerwear, casual suiting, and pleated trousers, this collection has it all.
But what sets this collection apart is its intergenerational and coed casting, showcasing a balanced mix of vintage and contemporary silhouettes. Bold patterns and utilitarian workwear details add an extra edge to the pieces.
The collection draws inspiration from a wide range of influences, resulting in a diverse selection of textiles. Micro-florals, tropical prints, stripes, and summery checks all make an appearance, creating a playful and vibrant aesthetic.
One standout look features a pink camp shirt with cargo waist pockets paired with antique quilt print shorts and a matching bucket hat. Another combines a brown shirt and shorts set with an enlarged check pattern, topped off with a blue shirt featuring multi-directional stripes and a floral printed cap.
For a more streetwear-inspired look, check out the crinkled blue and burgundy track pants paired with a yellow checked shirt. And for timeless pieces that can be worn year-round, don’t miss the tan cargo jacket, checked shirt, dark brown fishing pants, and camouflage bucket hat.
Ready to upgrade your summer wardrobe? Shop the full collection at the BEAMS web store, physical locations, and select retailers. Don’t miss out on these must-have pieces for your next getaway.
