LOEWE Takes Hollywood Stars to the Spanish Mountains for SS25 Campaign
LOEWE, the Spanish fashion label, has once again captured the hearts of fashion enthusiasts with its latest SS25 campaign. This time, the brand took actors Drew Starkey, Taylor Russell, and Wang Yibo to the stunning mountaintops of Spain’s Collsacabra range for a provincial-inspired shoot.
Shot by renowned photographer David Sims, the campaign features LOEWE’s creative director Jonathan Anderson’s contemporary silhouettes, showcasing his signature style of graceful draping and strong tailoring.
Drew Starkey: The Leading Man
Drew Starkey, known for his role in the hit series Queer (2024), is the star of the campaign. In one shot, he is seen reclining in tall grass with LOEWE’s iconic puzzle bag in the vibrant Evergreen color. He pairs it with a technicolor intarsia sweater vest and oversized pleated trousers, creating a bold and eye-catching look.
In another photo, Starkey exudes strength and confidence in a long calfskin coat with an ombre effect, transitioning from slick brown leather to a dark ostrich-embossed pattern. This statement piece is a perfect representation of LOEWE’s impeccable craftsmanship and attention to detail.
Wang Yibo: The Chinese Sensation
Chinese actor Wang Yibo also stars in the campaign, showcasing his impeccable style and fashion sense. He is seen wearing a pair of dramatically draped trousers, made from a combination of medium-weight cotton and checked wool jacquard fabrics. The pants are styled with a unique backward-style checked shirt, finished with a gentle crinkled effect. Yibo also models the collection’s knitwear, including a blue cable stitch sweater and a beige blazer with baggy sleeves.
Taylor Russell: The Canadian Beauty
Canadian actress Taylor Russell adds a touch of elegance and femininity to the campaign. She is seen wearing a cropped leather cape jacket paired with a draped burgundy leather skirt, creating a chic and sophisticated look. In other photos, she is seen wearing one of Anderson’s structured floral dresses and a mini-cut brown sequined number, perfect for the summer season.
The campaign ends with breathtaking shots of the actors in the stunning Catalonian landscapes, with the models wearing flowing floral dresses and LOEWE’s iconic leather handbags hanging from barren branches. The full campaign can be viewed in the gallery above, and the SS25 collection is now available for purchase at LOEWE’s web store. Don’t miss out on these must-have pieces from one of Spain’s most iconic fashion brands.
