Update: Gentle Monster Unveils Campaign for 2025 Jewelry Collection, Starring Japanese Actress Sena Nakajima
The countdown is on for the highly anticipated release of Gentle Monster’s 2025 Jewelry Collection, and the visionary eyewear brand has just dropped the official campaign to accompany the launch.
Starring emerging Japanese actress Sena Nakajima, the campaign showcases the Bijou De 02 and Briolette 02 frames in two distinct looks.
In both shots, Nakajima is seen holding a large bejeweled wand, exuding a regal yet playful aesthetic that pays homage to classic magical girl anime like Sailor Moon.
Accompanying the campaign visuals is a concept short film, transporting viewers into a dream-like realm where Nakajima transforms into a modern “magical girl.”
Set to the upbeat track “Raingurl” by DJ Yaeji, the film captures Nakajima’s journey as she casts her jewel magic in an otherworldly dimension.
Get a sneak peek at the collection in the short film below.
The 2025 Jewelry Collection from Gentle Monster will be available in stores on January 10, 2025.
Gentle Monster Goes All-Out Bling with New Jewelry Collection
Kicking off the new year with a bang, Gentle Monster has unveiled its highly anticipated Jewelry Collection. The range features sunglasses and opticals that reimagine traditional jewelry details with a unique creative vision, embodying “magical details and luminous brilliance” according to the brand.
Featuring a variety of oval and square silhouettes, the frames come in sleek metal or translucent acetate options.
Fans of Gentle Monster may recognize this collection as an elevated sequel to the brand’s previous collaboration with Jennie from BLACKPINK, where cute charms have been replaced with dazzling jewels and bedazzled temples.
To celebrate the launch, Gentle Monster will be setting up special pop-up spaces in 7 major cities, including Seoul and New York City.
These immersive spaces will bring the surreal journey of the collection to life, with dazzling details from the range adorning the real-life experiences.
Get a sneak peek at some of the pieces from the collection above.
The 2025 Jewelry Collection will be available online on January 9 and in stores on January 10. Don’t miss your chance to add some bling to your eyewear collection.
