Adidas and Mercedes-AMG PETRONAS Join Forces for Exciting New Partnership
Two iconic German brands, adidas and Mercedes-AMG PETRONAS, have officially announced their multi-year partnership. This collaboration will bring together performance and style for the entire Formula 1 team, including drivers, mechanics, and engineers. Fans can expect the first adidas x Mercedes-AMG PETRONAS F1 Team range to be released in February for the 2025 season.
With a shared commitment to excellence and performance, this partnership will continue to grow in the 2025 season and beyond. Adidas and Mercedes-AMG PETRONAS will unveil special footwear, apparel, and accessories for the team and its fans, including limited edition drops. In a groundbreaking move, adidas will also design unique team kits for each member’s role.
CEO of adidas, Bjørn Gulden, expressed his excitement for the partnership, stating, “We are very happy to be back in the world of motorsport. Interest in motorsport, especially Formula 1, has been growing tremendously. It has a big influence on both sport and street culture, making it the perfect fit for adidas. We are extremely proud to be the Official Team Partner of the Mercedes-AMG PETRONAS F1 Team, one of the most successful teams in history. Together, we share a passion for speed, innovation, and performance. We will support the team and drivers to push the limits on the track, while also bringing a fresh perspective to the sport with our exciting lifestyle products and reaching a new generation of fans. We look forward to winning together with Mercedes-AMG PETRONAS F1.”
CEO and Team Principal of Mercedes-AMG PETRONAS F1, Toto Wolff, also shared his enthusiasm for the partnership, saying, “Our partnership with adidas is a clear statement of our intentions as we enter a new chapter as a team. Adidas is an iconic brand that shares our dedication to peak performance, style, and sophistication. This collaboration will redefine what team and fanwear means in our sport. We are excited to work with adidas and break new ground as we strive for world championships.”
Be on the lookout for the new adidas x Mercedes-AMG PETRONAS F1 apparel collection, dropping next month. The range will be available for purchase on adidas and Mercedes-AMG’s websites.
