Pharrell’s Louis Vuitton Takes Over Paris with Spring 2025 Collection
Back in June, Pharrell’s Louis Vuitton made a splash at La Maison de l’UNESCO in Paris with its Spring 2025 show. The menswear visionary’s international LVERS manifesto came to life on the grassy headquarters, featuring Mother Earth-inspired clothing, an Air Afrique collaboration, and the birth of a fictional LV football club. But that’s not all – jet-ready clutches, cases, and trunks also made an appearance, all under Pharrell’s unifying agenda.
French Fashion House Returns with Worldly Collection’s Official Campaign
Today, the French fashion house is back with the official campaign for its worldly collection. The visual story follows a young ensemble cast as next-generation diplomats working inside the renowned halls and gardens of the United Nations. Shot by Stef Mitchell, the imagery captures the globe-trotting dandy aesthetic of the collection in a series of earnest shots that mean business.
Pharrell’s Cultured Characters Take Center Stage
The campaign’s product highlights include the Speedy P9 bag, available in tonal black and faded fluorescent hues that give off a sun-bleached effect. The Millionaire sunglasses line also gets some new additions, including the Millionaire 4.0 model with skin-toned frames and lenses. Overall, the Spring 2025 menswear campaign is a visual representation of Pharrell’s LVERS philosophy, which aims to showcase the similarities that bind us together across the globe.
Explore the Full Offering in the Gallery Above
Get a closer look at the collection in the gallery above and see how Pharrell’s LVERS manifesto comes to life through fashion. From diplomat to explorer to leisure traveler, this wardrobe is designed for all humans of the planet, with a diverse range of skin tones in mind. So go ahead and check out the full offering – you won’t be disappointed.

