Korean Streetwear Label thisisneverthat Sets the Bar High for 2025
The year 2025 holds high expectations for Korean streetwear brand thisisneverthat. After a successful 2024 filled with major collaborations and consistent in-line drops, the label is ready to kick off the new year with another impressive partnership. This time, they have joined forces with Japan’s Gramicci to create a collection of versatile outerwear.
The collaboration features a range of technical jackets, pants, fleeces, and graphics, catering to both trail-ready and urban styles. The color palette is dominated by shades of green, with a weatherproof zip-up jacket in off-white and lime green leading the pack. This piece boasts an adjustable hood and plenty of pockets, both inside and out.
Another standout piece is the Gramicci-inspired fleece vest, adorned with a bold green, black, and purple pattern. The full collection can be seen in the lookbook above and will be available for purchase on thisisneverthat’s official webstore on Thursday, January 9 at 8 p.m. EST. See below for the full list of regional drop details.
Available In-store 1/10(Fri.) 11am KST and Online 1/10(Fri.) 10am KST
JP In-store and Online 1/10(Fri.) 12pm JST
US Online 1/9(Thu.) 5pm PST 8pm EST
EU Online 1/10(Fri.) 2am CET
CN Online 1/10(Fri.) 10am CST

