Deion Sanders and Nike Team Up Once Again for the Air Diamond Turf “Signing Day” Colorway
2024 was a huge year for Deion Sanders, also known as Coach Prime, as he reunited with Nike and brought back his iconic Air DT Max ’96. And now, in 2025, as he continues his partnership with the Swoosh, his Air Diamond Turf silhouette is set to make a comeback in a big way.
Recently showcased at the SNKRS Showcase event, the sneaker has now been revealed in a “Signing Day” colorway, paying homage to Sanders’ NFL Draft Day outfit from 1989. The shoe features a sleek all-black leather upper with gold accents on the strap windows, Swoosh branding, tongue, and heel, which also includes Sanders’ famous “You Gotta Believe” motto. The black branding continues onto the sole unit, completing the look.
As of now, Nike has not announced an official release date for the “Signing Day” Air Diamond Turf, but it is expected to drop sometime in the summer of 2025 on Nike SNKRS and select retailers. The retail price is set at $160 USD. Stay tuned for updates on this highly anticipated release.
