Follow the Pink Rabbit: Tetsu Nishiyama Launches Buffer Under Human Made

 SummaryHUMAN MADE announced Buffer, a new brand led by Tetsu Nishiyama, the founder of WTAPS and DESCENDANTThe label acts as a “buffer” between generations, symbolized by a Pink Rabbit mascotLaunching in April with a debut collectionHUMAN MADE Inc. has announced the launch of Buffer, a new brand and project spearheaded by creative director Tetsu Nishiyama, renowned for founding WTAPS and DESCENDANT. The brand name reflects both a “buffer” between different values and a deliberate pause in today’s fast‑paced world, encouraging space for reflection and creativity.The new brand encourages a departure from the efficiency-driven pace of modern life, offering a blank space for individuals to pause and cultivate their own sense of value through fashion. As a result, Buffer is positioned more as a community than just a label, likening its spirit to the warm, after-school relationship where seniors share knowledge and hobbies with juniors. To serve as a guide for this journey, the brand has introduced a “Pink Rabbit” mascot — a “pathfinder” intended to lead younger audiences into the deeper worlds of subculture and creativity.Launching in April, the debut collection will feature four graphic T‑shirts and related goods, with designs contributed by a diverse roster of illustrators and artists. View this post on InstagramA post shared by Buffer (@buffer.jp) Click here to view full gallery at Hypebeast