On Monday, January 5, leading cannabis edibles company Wyld announced the acquisition of Grön, a women-led brand focused on creating delicious, handcrafted, cannabis-infused edibles. The deal brings together two of the most recognized and respected names in edibles—both from Oregon—combining Grön’s premium, innovation-driven portfolio with Wyld’s extensive distribution reach across North America. According to the companies, the partnership is designed to accelerate growth while preserving what makes each brand beloved by consumers—a shared commitment to quality, creativity and authenticity.
“This acquisition is about scaling a brand that’s already winning,” stated Aaron Morris, founder and CEO of Wyld in Monday’s press release. “Grön has built exceptional products and a deeply trusted brand. Our goal is to support its continued growth by pairing Grön’s creativity and innovation with Wyld’s infrastructure, reach and operational strength—without compromising what makes Grön special.”
Grön Founder and CEO Christine Apple is equally excited about the company’s future. When deliberating on how to grow the brand so that it can carry on for generations, Apple asked herself, “What is the brand’s best opportunity for success to continue to grow and grow rapidly?” She concluded that “Wyld has the platform to be able to do that, and they’re the only company, I think, in this entire space, that can do it better than I can. And I mean that.”
Beyond Apple’s belief in the power of the Wyld brand and infrastructure to expand, Apple, perhaps more importantly, is in line with Morris’ vision. “I couldn’t imagine someone that I could trust more to carry this brand forward,” she candidly shared in a conversation with Cannabis Now’s own founder and CEO, Eugenio Garcia, on Tuesday. “We share a lot of common values, and he’s really committed to keeping the brand as it is.”
Join us as Apple takes us down memory lane, back to her Oregon kitchen when only medical cannabis was legal, and weed was far less socially acceptable. Apple shares insight on how she’s found success by staying lean, efficient, privately funded and “laser focused” as well as her unwavering passion for Grön—“her baby,” so to speak—and all that the brand represents. It’s certainly been a labor of love over the past decade, and now she’s finally ready to let Grön leave the nest and soar to new heights as the legacy carries on.
Christine Apple is an architect-turned-chocolatier who launched Grön from her home kitchen in Oregon back in 2014.
Eugenio Garcia: To kick things off, can you share Grön’s origin story?
Christine Apple: So, I am a recovering architect. I joke about that. I graduated from architecture school at the University of Texas in ‘99 and moved up to Oregon and started working at an architecture firm, and did that for about 16 years, 14 years—something like that.
On a w
