Mihara Yasuhiro and Sapporo Beer Unveil a Deconstructed Collaborative Sneaker

 Name: Black Label x General Scale Collaboration SneakerColorway: Black/White, Black/BlackSKU: TBCMSRP: ¥31,900 JPY (approx. $200 USD)Release Date: Available NowWhere to Buy: Sapporo Beer Black LabelJapanese brewing giant Sapporo Beer has teamed up with General Scale, a sustainable sub-label under Maison MIHARA YASUHIRO, to launch a collaborative sneaker. Known for his “dissolved” and deconstructed aesthetic, Mihara Yasuhiro brings a distorted, avant-garde edge to this partnership.The collaboration introduces an original silhouette available in two minimalist colorways: a classic black-and-white version and a sleek all-black pair. Both iterations feature a jet-black cotton canvas upper paired with thick cotton laces to achieve a rugged aesthetic. In a playful nod to the brewery’s heritage, the top outer eyelet is uniquely star-shaped, replicating the iconic Black Label logo found on Sapporo beer cans.The standout feature is the distinctive sole unit, crafted from recycled rubber with a vintage, worn-out finish. This signature Mihara look is characterized by asymmetrical scratches and chips, giving the sneaker a pre-distressed, lived-in character. Rounding out the design is a bespoke co-branded insole that merges the logos of Sapporo Beer Black Label, Maison MIHARA YASUHIRO, and General Scale.The sneaker is currently available for pre-order until February 27, with shipping scheduled for late August.DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.Click here to view full gallery at Hypebeast