UMG and Awake NY Collaborate On ‘Music is Universal’ Capsule

 Universal Music Group has partnered with Awake NY on a limited “Music is Universal” merch capsule to mark the opening of its new UMusic Shop in New York City – the company’s first brick-and-mortar store in North America – with the collection set to launch exclusively in-store tomorrow, December 10.The capsule includes hoodies, tees, tote bags and caps in black, white, grey and Awake NY’s signature blue. Each piece carries co-branded Awake NY and UMG label logos, alongside the “Music is Universal” graphic. All items use organic or certified cotton with water-based inks, aligning the capsule with UMG’s sustainability standards.Matt Young, President of Bravado, said the collaboration was designed to mark the store’s launch with something “authentically New York,” noting that a link-up with Awake NY had been in discussion for some time.UMusic Shop NY, located at 2 Penn Plaza in Midtown Manhattan, joins existing UMusic stores in Harajuku and Madrid.Click here to view full gallery at Hypebeast