Maison Margiela’s Holiday 2025 Campaign: Anonymity and Avant-Garde Fashion
Get ready to be blown away by Maison Margiela’s latest campaign for Holiday 2025. Shot by the talented Frank Lebon, the campaign features models donning silk masks, highlighting the theme of anonymity and showcasing key looks from the Avant-Première SS26 collection.
Under the creative direction of Glenn Martens, Maison Margiela has taken their campaign game to the next level. Following the success of their previous campaigns, including the iconic Miley Cyrus campaign, the Holiday 2025 campaign continues to set the bar high.
The campaign features a flurry of metallic confetti and the Maison’s numeric logo, with all of the models’ faces obscured by silk masks, staying true to the Margiela theme of anonymity. The collection includes a curated selection from the Avant-Première SS26 collection, with standout pieces such as the ‘Pressed and Foiled’ trench coat, bias-cut gowns, and evening dresses embellished with metallic foil.
But that’s not all – the collection also features metallic-gilded Tabi boots and distorted bags like the 5AC Soft XL. And for the first time, the brand introduces an all-new Numeric twisted diamond cuff bracelet, along with an assortment of bag charms.
Head over to Maison Margiela’s official webstore to shop the holiday collection and stay tuned to Hypebeast for the latest fashion industry insights.
