JOURNAL STANDARD and New Era Team Up for Exclusive “Lach” Low Profile 9FIFTY Cap
JOURNAL STANDARD and New Era have joined forces once again to bring you a one-of-a-kind collaboration. This time, they have created a special edition of the “Lach” Low Profile 9FIFTY cap, featuring high-quality Lovat tweed from Scotland.
Founded in 1868 in Hawick, Scotland, Lovat is known for its top-notch tweed, making it the perfect partner for this project. The cap is based on the classic NEW ERA Low Profile 9FIFTY model, but with a twist. It incorporates over 100 years of Lovat tweed’s expertise, resulting in a durable and stylish cap.
The rounded silhouette and increased stitch count of the cap make it perfect for harsh climates, while its earthy tones make it ideal for hunting camouflage. The heavy yet firm texture of the tweed adds to its appeal, making it a must-have for any fashion-forward individual.
But that’s not all – a matching keychain, also made from the same Lovat tweed, will be released alongside the cap. So you can complete your look with a touch of luxury.
The JOURNAL STANDARD x New Era 2025 “Lach” Low Profile 9FIFTY cap, featuring Lovat tweed, will be available online in late December. Don’t miss out on this exclusive collaboration between two iconic brands.
