IFESTYLE
PARCO Celebrates 55th Anniversary with “HAPPY HOLIDAYS” Campaign Featuring Haruomi Hosono, Keiichi Tanaami, and Naohiro Ukawa
PARCO, the popular Japanese department store, is ringing in the holiday season with a special project to mark its 55th anniversary. The “HAPPY HOLIDAYS” campaign, featuring renowned artists Haruomi Hosono, Keiichi Tanaami, and Naohiro Ukawa, will bring festive cheer to PARCO stores nationwide.
Events Galore at PARCO Stores Nationwide
Throughout the holiday season, PARCO stores will be hosting a variety of events in conjunction with the “HAPPY HOLIDAYS” campaign. From large-scale Christmas trees to other in-store displays, PARCO is pulling out all the stops to create a merry atmosphere for its customers.
Get a Free Gift with Your Purchase
During the campaign, customers who spend $26.67 USD (4,000 yen) or more will receive a gift box filled with original candy. And that’s not all – lucky guests will also have the chance to take home an exclusive gift box adorned with the “HAPPY HOLIDAYS” campaign visuals.
Win Big with PARCO’s Instagram and X Accounts
PARCO is giving away a total of 10 prizes to lucky followers of their official Instagram and X accounts. Simply follow them for a chance to win!
Get in the Holiday Spirit with Haruomi Hosono’s Playlist
Renowned musician Haruomi Hosono has curated a special playlist of holiday songs, now available on Spotify for a limited time. The playlist will also be played as background music at PARCO stores nationwide during the campaign and holiday season.
55th HOSONO HARUOMI POP-UP SHOP at Shibuya PARCO
For a limited time, the “55th HOSONO HARUOMI POP-UP SHOP” will be open at the POP-UP SPACE on the 3rd floor of Shibuya PARCO. This exclusive store features apparel and products featuring the “HOSONO HOUSE COVERS” artwork by artist Tomoo Gokita, as well as goods inspired by the imaginary rental video store “HOSONO VIDEO HOUSE,” selected by Haruomi Hosono and produced by “Kakubarism” and Daisuke Iga. Don’t miss the video exhibition of Haruomi Hosono at the venue.
Indulge in a Haruomi Hosono Collaboration Menu
For a limited time, Shibuya PARCO will be offering a special collaboration menu featuring popular items from the “QuattroLabo” music café and bar produced by “Club Quattro.” Haruomi Hosono himself has carefully curated the menu, which includes three special versions of sandwiches, hot dogs, and double cappuccinos. Plus, customers who order from this menu will receive a sticker featuring the “HAPPY HOLIDAYS” campaign poster.
Don’t Miss Out on the Festivities at PARCO
Join PARCO in celebrating their 55th anniversary with the “HAPPY HOLIDAYS” campaign and all the exciting events and collaborations happening at their stores nationwide. Visit the campaign website for more details and get ready to spread some holiday cheer with PARCO!
