Brigade Teams Up with New York Giants for First Major Sports Collaboration
Brigade, the streetwear brand known for its unique designs and strong community ties, has just released a four-piece capsule collection in collaboration with the New York Giants. The drop, which includes a zip-up, two button-downs, and a tee, is a tribute to the Giants’ Latino Heritage Month and features a “Neuva York” theme.
Brigade x New York Giants: A Fusion of Heritage and Design
The Brigade x New York Giants collaboration is now available via Brigade’s webstore. Each piece in the collection pays homage to the brand founder’s heritage, with Aaron and Sarah Maldonado drawing inspiration from their New York City birthplace and Puerto Rican/Dominican roots. The designs reflect the diverse and vibrant culture of the city, incorporating elements from all five boroughs and beyond.
From Hypebeast Community Center to the Big Leagues
Brigade, a brand that got its start at the Hypebeast Community Center, is now making its mark in the world of sports. The collaboration with the New York Giants marks their first major partnership with a professional sports team. The collection will be available at all MetLife Stadium home games, as well as on Brigade’s webstore.
A Celebration of Latino Heritage Month
The Brigade x New York Giants collection is a celebration of the Giants’ Latino Heritage Month. The four-piece range features a zip-up hoodie with “Neuva York” emblazoned on the back, a vintage pennant button-up, a printed viscose short sleeve, and a Championship T-shirt. The designs seamlessly blend the ethos and brand motifs of both collaborators, resulting in a unique and powerful collection.
Personal References and Archival Photos
According to Aaron Maldonado, the collection was designed with personal references in mind. He explains, “We start a lot of our design process through personal references, and in this case, we were able to reference archival photos of our designer’s uncle, who was wearing Giants merchandise on the streets of Brooklyn in the 90s.” This personal touch adds an authentic and nostalgic element to the collection.
Get Your Hands on the Brigade x New York Giants Collection
The Brigade x New York Giants collection is now available for purchase at all MetLife Stadium home games and on Brigade’s webstore. Don’t miss your chance to own a piece of this unique and culturally rich collaboration.
