Willy Chavarria Unveils EXACTAMENTE Visual Campaign for Fall/Winter 2025
In a bold move, Willy Chavarria is shifting the focus of his namesake label’s Fall/Winter 2025 campaign. Instead of capturing single moments in time, the EXACTAMENTE visual campaign is rooted in raw motion, creating a true cinematic narrative tale.
Lensed by the talented Danielle Levitt and animated by the label’s in-house art director Jess Cuevas, the striking presentation features real faces from the brand’s community. This campaign is all about showcasing the clothes in their natural element, belonging to the wearer rather than the other way around.
Inspired by the visual cataloging of Ari Versluis and Ellie Uyttenbroek, the campaign presents a handful of living pictures that capture the essence of the brand. The Willy community, including family members, friends, neighbors, and baristas, dons a clean new compilation of garments, ranging from oversized outerwear to sleek sportswear silhouettes and sharply tailored suiting sets.
As the campaign notes state, this season is not just about how the clothes look, but also about how they move, how they feel, and who they are for. Willy Chavarria’s EXACTAMENTE visual campaign is a celebration of movement and community, showcasing the brand’s unique and inclusive vision for Fall/Winter 2025.
