GGucci Premieres Star-Studded Short Film “The Tiger” at Milan Fashion Week
In a groundbreaking move at Milan Fashion Week, Gucci debuted its new collection through a star-studded short film titled “The Tiger.” Directed by cinematic visionaries Spike Jonze and Halina Reijn, the film is a bold and surreal exploration of family, ambition, and luxury.
Starring Demi Moore and Hollywood Heavyweights
The film stars Demi Moore as Barbara Gucci, the fictional head of Gucci International and a matriarch who hosts a birthday dinner for her children. The cast of her eccentric family is filled out by Edward Norton, Elliot Page, and Keke Palmer, with a journalist, played by Ed Harris, in attendance to witness the drama.
A Psychedelic-Fueled Chaos
The narrative takes a chaotic turn when the family is given a dose of psychedelics, forcing them to confront their own imperfections. The cast also includes Alia Shawkat, Julianne Nicholson, Heather Lawless, Ronny Chieng, Kendall Jenner, and Alex Consani.
A Masterful and Meta-Commentary on Fashion
“The Tiger” is a masterful and meta-commentary on the world of fashion, with a creative and cinematic approach that is a signature of its directors. It is a stunning showcase for the new Gucci collection, proving that art and commerce can coexist in a chaotic and beautiful way.
Star-Studded Premiere and Lookbook
The film, which is in lieu of a standalone fashion show, features clothing from Demna’s debut collection at Gucci. Prior to the film premiere, Demna dropped a lookbook titled “La Famiglia” showcasing the different personas of the new era of Gucci. A star-studded cast was equalled by a star-studded attendance at the glitzy premiere, featuring Hollywood glamor from Jin of BTS, Serena Williams, Anna Wintour, David Jonsson, and Alia Bhatt.
Experience the Chaos and Beauty of “The Tiger”
Don’t miss out on this 30-minute short film that is taking the fashion world by storm. Watch “The Tiger” above and witness the stunning collaboration between Gucci, Spike Jonze, and Halina Reijn.
