City Jeans x adidas Gazelle Indoor: A Tribute to the Bronx Spirit
Get ready sneakerheads, because adidas is teaming up with Bronx staple City Jeans to bring you the Gazelle Indoor “Diamond in the Rough.” This limited edition shoe pays homage to the vibrant energy of New York and the backbone of sneaker culture.
The “Diamond in the Rough” Gazelle Indoor features a navy ripstop upper that can be torn away to reveal a powder blue suede underlay. But that’s not all – a “start here” heel tag and permanent pull tab add an extra touch to the back of the shoe. And let’s not forget the lenticular printing on the tongue that shimmers like diamonds.
With only 800 pairs available, each shoe is individually stitched with a number on the inner lining. “City Jeans has always been more than just a sneaker store. We are here for our community and the people who inspire us every day,” says Ben Winrauke, COO of City Jeans. Eric Canals, Head Buyer of City Jeans, adds, “This collaboration with adidas allows us to tell a story that reflects the Bronx itself – tough on the surface, but filled with creativity, resilience, and diamonds that shine. And I should know, I’ve lived here my whole life.”
Established in 1993 by Hai Winrauke, City Jeans is a family-owned retailer that has been a cornerstone of the community. With nine stores in the Bronx and Queens, the brand is known for its commitment to hiring locally and supporting school programs, truly embodying the resilience and challenges of the Bronx spirit.
While the exact release date is still to be announced, the City Jeans x adidas Gazelle Indoor “Diamond in the Rough” is expected to drop exclusively at City Jeans stores and online for $130 USD. Keep an eye out for more updates on this highly anticipated collaboration.
