Luxury Takes on a Spanish Twist at NYFW
The fashion world was buzzing this month as luxury took on a Spanish twist at New York Fashion Week. Against the iconic backdrop of Manhattan’s skyline, Mexican designer Patricio Campillo debuted his collection “Repetición,” a bold statement that put Latin America in the spotlight.
While NYFW has traditionally been dominated by Anglo-American voices, Spring/Summer 2026 marked a cultural shift led by Campillo. Latin America was not just invited to the table, it was celebrated front row. And with the support of Tequila Don Julio, Campillo used his platform to start a political conversation about Mexican heritage.
From Roots to Runway: Campillo’s Boundary-Breaking Designs
For Campillo, boundary-breaking design always starts at the root. And for him, that root is deeply personal. Growing up in Zacualpan de Amilpas, surrounded by charros and tradition, shaped his creative universe. “Repetición” explored the ritual of memory, using repetition not as redundancy, but as construction.
The collection showcased powerful tailoring, with sharp-shouldered jackets, elongated trousers, and cropped charro-inspired blazers. But what truly set it apart was the constant dialogue with artisanal weaving, felting, and embroidery techniques. These techniques not only added depth and texture to the garments, but also paid homage to Campillo’s cultural roots.
Agave as a Metaphor: Campillo’s Cultural Statement
One of the most symbolic moments of the show was a piece crafted from agave fibers sourced from Hacienda Primavera, where Tequila Don Julio is made. The agave plant was spun into thread and transformed into fabric, becoming a powerful metaphor for Campillo’s cultural statement on the runway.
Just like tequila, Campillo’s work reminds us that true artistry transcends when created with passion. As Don Julio’s global campaign says, “Por Amor” – for love. And for Campillo, this love extends to his Latino heritage and the power of its traditions.
Don Julio: More Than Just a Sponsor
For Don Julio, the partnership with Campillo and NYFW was more than just a sponsorship. It was a manifesto. “We believe in the power of our roots and how they inspire the future,” said Diego Oseguera, Head of Culture & Entertainment at Diageo Latin America. “Latin America is not just a region – it’s a movement infiltrating creative industries worldwide, from fashion to gastronomy to mixology.”
Don Julio’s vision extended beyond Campillo himself, as collaborations with artisans from Oaxaca, Querétaro, and Yucatán brought ancestral techniques to the forefront. Pedal loom weaving, ixtle fibers, feather art, and goldsmithing were all incorporated into the SS26 runway silhouettes, showcasing the beauty and richness of Latin American craftsmanship.
Experience Campillo’s SS26 Collection
Take a closer look at Campillo’s Spring/Summer 2026 collection in the gallery above. From the powerful tailoring to the intricate artisanal techniques, each piece is a testament to the evolution of tradition into art. And as Don Julio reminds us, it’s all Por Amor – for the love of Latin America.
