Chopova Lowena Takes London Fashion Week by Storm with “Cheerlore” Collection
Emma Chopova and Laura Lowena-Irons have done it again. After their successful collaboration with Hellmann’s for Spring/Summer 2025, the unstoppable design duo has returned to London Fashion Week with their latest collection, “Cheerlore”. And this time, they’ve brought along some fuzzy friends.
As guests entered the venue, they were greeted by characters carrying chips and escorted to makeshift seating made out of office chairs, baseball mitts, and more. The energetic atmosphere was set with dancy punk tunes, a signature of the brand, as the first looks hit the runway, showcasing the unique and chaotic style of Chopova Lowena.
But that’s not all. This season, the brand has teamed up with Chilly’s to bring some extra edge to their collection. Metal bottles, carabiners, and food pots adorned with seasonal insignia added a touch of functionality to the already bold and eclectic pieces.
The collection itself was a feast for the eyes, with ruffled hoodies in a variety of textured fabrics, paired with pierced skirts and coordinating handbags. Miniature dresses were accessorized with crossed chain necklaces, while larger-than-life fur coats with snakeskin trimmings made a statement on the runway.
Prints and patterns collided in a beautiful chaos, adorning varsity jackets, cat-eared hoodies, and academic crewnecks. And of course, the signature cheer-inspired prints were present, along with chained skirts and bedazzled bras, solidifying Chopova Lowena’s unique and bold aesthetic.
Don’t just take our word for it, take a closer look at the SS26 collection in the gallery above. Trust us, you won’t want to miss it.
