SETCHU Launches Five New Fragrances Blending Japanese and Western Essences
SETCHU, the innovative fragrance brand, has just unveiled a quintet of scents that seamlessly blend Japanese tradition with Western olfactory craftsmanship. Each perfume is designed to correspond to a specific time of day, from Monday 9 a.m. to Saturday 8 a.m., and is meant to evoke a particular mood.
Experience Harmony, Balance, and Personal Expression with SETCHU’s Tailored Origamis
Dubbed as “tailored origamis,” SETCHU’s new fragrances offer wearers the opportunity to explore harmony, balance, and personal expression through scent. With five distinct compositions, there is a fragrance for every moment of the day and night.
From Genmaicha Morning to Hinoki Ritual, SETCHU Has You Covered
The five fragrances in SETCHU’s new lineup are Genmaicha Morning, Yuzu, Ayu, Tatami, and Hinoki Buro. Each scent is carefully crafted to provide a unique experience, from the warm and comforting Genmaicha Morning to the fresh and invigorating Hinoki Buro.
Discover Your Perfect Scent for Every Moment of the Week
Start your week off right with the mindful and gentle Genmaicha Morning, or add some midweek zest with the nostalgic Yuzu. For a nod to fishing by the lake, try the salty and solar Ayu, or indulge in the sensual allure of intimate nocturnal moments with Tatami. And for a serene bath experience, there’s nothing quite like the fresh and tactile Hinoki Buro.
Experience the Fusion of Japanese and Western Fragrance
With SETCHU’s new fragrances, you can play with Japanese ingredients and Western essences to create unique memories and sublimate your mood. Craft your own personalized rituals from morning to night with these exquisite scents.
Exclusively Available at Dover Street Market
Priced at $230 USD, SETCHU’s new perfumes are currently only available at Dover Street Market. Don’t miss your chance to experience the fusion of Japanese and Western fragrance with SETCHU’s new collection.
