Peter Do Launches New Label PD-168: The Ultimate All-Black Uniform
After leaving Helmut Lang, designer Peter Do has wasted no time in launching his new label, PD-168. The NYC-based brand features a lower-priced, all-black line that is designed to be a versatile uniform for everyday wear. Made from three machine-washable fabrics, the collection is centered around a singular white tattoo line detail, making it both stylish and practical.
PD-168: The Perfect Uniform for the Modern Creative
Almost a year after his departure from Helmut Lang, Peter Do has switched gears with his new label, PD-168. The name is a nod to the designer’s initials and the total hours in a 7-day week, emphasizing the idea of wearing these garments all day, every day. As Do himself puts it, the line represents a versatile and dynamic uniform for everyday wear, with lower price points to match.
Effortless Style with Three Machine-Washable Fabrics
The PD-168 collection is made up of all-black garments, featuring a white stripe detail inspired by one of Do’s tattoos. The designer has kept things simple by using only three fabrics throughout the line: cotton terry, supple jersey, and Japanese “liquid satin.” Not only are these fabrics comfortable and stylish, but they are also washing machine-friendly, making them perfect for the modern, on-the-go lifestyle.
From Basics to Bold Statements
The PD-168 line offers a range of staple pieces, including t-shirts and athletic pants, all tied together by consistent materials and black-and-white colorways. For those looking for more design-forward styles, there are also options like the baggy padded blazer and tailored jacket and coat, featuring extended trims, pleats, and sartorial details. And for those who love a statement piece, there’s the playful “THOT LEADER” tank, in line with the current trend of statement graphics.
A Collection for Creatives, by Creatives
In an Instagram announcement, Do stated that PD-168 is “a uniform envisioned to uplift creativity in all its forms.” This sentiment is reflected in the campaign video, filmed at the Brooklyn Museum and choreographed by Samuel Schler. The clothes are meant to be moved in, lived in, exercised, and danced in, making them perfect for the modern creative.
Join the Movement with PD-168
The inaugural PD-168 collection is now available for pre-order on the label’s official webstore. The introductory lookbook, filmed in Saigon, Vietnam, features 28 creatives from various fields, all wearing PD-168 in the bustling streets of the city. This showcases the line’s ability to adapt to diverse practices while maintaining its integrity. Don’t miss your chance to be a part of this movement and elevate your everyday style with PD-168.
