AVAVAV x adidas Originals: The Ultimate Fashion and Sportswear Mashup
During September’s Milan Fashion Week, the fashion world was buzzing with excitement as Beate Karlsson’s AVAVAV and adidas Originals joined forces to create a groundbreaking collaboration. Known for their viral tricks and tongue-in-cheek designs, AVAVAV took on the challenge of reimagining the iconic sportswear brand’s signature styles.
The Runway Show: A Track-Inspired Spectacle
The AVAVAV x adidas Originals collection made its debut on a track-inspired runway, where models hilariously attempted to break the 100-meter world record. The collection was full of experiments, illusions, and breakthroughs, showcasing AVAVAV’s signature subversions of adidas’ iconic imagery.
Breaking the Mold: AVAVAV’s Unique Twist on adidas Originals
The collection featured trench jackets cut short, oversized puffer jackets, and avant-garde hooded tops that could easily be worn to a Berlin club. Some models even pulled tricks on the eye, sporting adidas track jackets that were actually just painted directly on their bodies. The signature Superstar sneaker was transformed with a shell toe hosting AVAVAV’s four fingers motif, while caps and hats were adorned with dangling finger-shaped cut-outs, a nod to Karlsson’s version of adidas’ Three Stripes.
A Dream Come True: AVAVAV’s Partnership with adidas Originals
For Karlsson, collaborating with the sportswear giant was a long-time dream. She expressed her excitement, saying, “I’m honored and beyond happy to have the opportunity to play around with their incredibly strong DNA – it’s so much fun.” She also shared that from the beginning of their partnership, she was encouraged to “make fun” of adidas, highlighting the irony in how seriously we take both sports and fashion.
The Campaign: “The Worst Game You’ve Ever Seen”
To promote the collection, AVAVAV created a campaign titled “The Worst Game You’ve Ever Seen,” featuring models wearing the line while competing in the least athletic football game imaginable. This playful and ironic approach perfectly captures the spirit of the collaboration.
Get Ready to Shop: Launch Date Announced
The highly anticipated AVAVAV x adidas Originals collection will be available online and in adidas’ stores on November 21. With its unique blend of fashion and sportswear, this collection is sure to be a hit. Check out the gallery above for a sneak peek at the lineup.
