Charli XCX Takes the Fashion World by Storm as the New Face of Acne Studios
Swedish cult brand Acne Studios has just announced that the one and only Charli XCX is the new face of their label. The reveal of the Spring/Summer 2025 campaign, shot by American artist Talia Chetrit, gives us a glimpse into the life of the talented performer.
In the campaign, Charli XCX rocks a variety of iconic pieces from Acne Studios’ latest SS25 collection, including the coated iridescent and painted trompe-l’oeil denim styles, as well as the new season’s must-have accessories like the Multipocket and Bowlina bag.
This collaboration perfectly captures the artist’s confident style and uncompromising attitude. It’s no surprise that Acne Studios chose Charli as their latest brand ambassador, especially after dressing her in custom Acne fits for her Sweat tour with Troye Sivan.
Charli XCX expressed her excitement about the partnership, stating, “I’ve been wearing Acne Studios forever in my personal life and the brand has become a really important part of this album, too. I was wearing Acne Studios whilst I was writing this record and I’ve been wearing Acne Studios on stage throughout my tour. Their clothes are effortless and cool and always make me feel confident. It’s a dream to work with the Acne Studios team.”
Creative director Jonny Johansson also shared his thoughts on the collaboration, saying, “We’re always drawn to personalities and creative energies that are unafraid to explore and challenge the idea of boundaries. What’s fascinating about Charli is how she blurs the lines between underground and mainstream, pulling these worlds together rather than apart, which speaks to me. She makes pop music, but she also has something pretty punk about her. Her influence is a bit like a mood shift – ultimately, she makes space for artists to be a bit more daring, and that’s exciting. Her ability to bring a new perspective and push boundaries in an authentic way is something she does very naturally, which is precisely why she feels so aligned with what we do at Acne Studios.”
The SS25 ready-to-wear, accessories, and bag collection is now available online. Don’t miss your chance to snag some of these effortlessly cool pieces and channel your inner Charli XCX. Check out the campaign on Acne Studios’ website and get ready to make a statement with your fashion choices.
