The cannabis scene has never lacked celebrity collabs—but every once in a while, a partnership lands that actually feels rooted in something real. Be$os, the fast-rising Latino cannabis lifestyle brand out of Los Angeles, recently teamed up with Legado 7, the architects of corridos verdes music, to create a rare moment where music, culture and cannabis align.
The collaboration, dubbed “7 Be$os,” blends limited-edition cannabis products with a single that speaks directly to hustle, heritage and staying connected to community. The track and accompanying video racked up more than 200,000 streams within its first two weeks—an early signal that this wasn’t just a cannabis drop. This is a cultural moment.
The new Besos x Legado Jersey
On the cannabis side, the collab includes two new vapes —7 Be$os Bajo la Luna (Indica) and 7 Be$os Bajo el Sol (Sativa)—alongside exclusive, limited-edition merch. The vapes have already seen rapid sell-through at more than 50 dispensaries across Northern and Southern California.
For Be$os founder Cristian Pou, the partnership goes beyond visibility or hype.
“Legado 7 normalized cannabis through Spanish corridos and opened a new lane for our culture,” Pou said. “Be$os was created with that same intention—to help destigmatize cannabis in the Latino community while honoring our roots. Para la cultura.”
Legado 7 frontman Alexander Guerra echoes that sentiment, framing the collaboration as a shared story rather than a branding exercise: “This partnership is about more than products,” Guerra said. “We come from the same struggles, and we both want to show our community that cannabis doesn’t have to be a stigma. With “7 Be$os,” we’re telling our story in a way that feels true to us and our people.”
7 Be$os Bajo la Luna
While momentum is building fast, Be$os is resisting the urge to sprint. The brand says its focus this year is on infrastructure, alignment and doing fewer things better—an approach that feels increasingly rare in a market obsessed with speed. 7 Be$os is available at select California retailers while supplies last. But culturally, the impact may stretch far beyond a limited run—pointing to a future where Latino voices don’t just participate in cannabis culture, but define it.
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