YANA Wellness, a women-owned and operated cannabis brand with a licensed dispensary in Washington, DC, officially makes history as the first hemp-derived THC beverage line in all Total Wine retail locations across Virginia. Their e-commerce platform also reaches consumers with their plant-based alternative drinks nationwide. This marks a major milestone not only for YANA as a small, women-owned business, but for all women pioneering plant-based wellness products for nationwide distribution.
The Founder and CEO of YANA, Ariana Fleishman, has made a blueprint for minority small business owners to create accessible, compliant and community-driven products. Fleishman utilizes her social media platforms to educate consumers and business owners alike.
“YANA stands for You Are Not Alone, and it is also the nickname my mom gave me as a kid. I’ve always wanted to create a community around this mission. Mental health issues are at an all-time with everything going on in the world today. I truly believe you can’t change the world until you change your own community,” Fleishman says. “Adderall and alcohol—these are so normalized in today’s society. My doctor would prescribe me Adderall for the workday to combat my ADHD. Then at night, bars and restaurants only have alcohol on the menu, which completely impairs my memory and makes me feel so sick the next day. Why is this lifestyle still so normalized? Why do we have to be so quiet when we choose to consume plants over poison?”
“Cannabis and Mushrooms are already clinically proven to be an effective medicine and provide so many life-changing benefits when purchased from lab-tested and credible sources,” she continues. “But still, the norm is to take highly addictive drugs prescribed by doctors and to drink alcohol to socialize with friends. My goal is to change this stigma by providing plant-based alternatives in mainstream settings.”
Breaking Down Prohibition Barriers and Entering the Mainstream Market
With cannabis still under federal prohibition, Fleishman purposely developed a variety of plant-based alternative blends so that at least one of their drinks on the product line would meet all jurisdictional regulations in every state. This was her strategy for expanding the brand and the plant-based alternatives culture into new markets while cannabis legalization is still uncertain nationwide.
Consumers can now find YANA drinks on restaurant menus in the DMV area and can explore the benefits of cannabinoids, functional mushrooms and adaptogens without fear of the negative stigma. YANA’s Rizzi Mushroom Elixir is a consumer favorite that contains no THC or CBD—just a federally legal blend of nootropic and adaptogenic mushrooms. Rizzi Elixir is featured at premiere social clubs in DC, like Ciel Rooftop at Marriott’s Downtown Hotel and Spark Social, DC’s first non-alcoholic social club for the LGBTQ+ community. These mainstream venues showcase how plant-base
