ROA Fall/Winter 2025 Campaign: A Transformative View of Outdoor Performance
The ROA Fall/Winter 2025 campaign, captured through the lens of photographer Bella Newman, offers a striking and transformative perspective on outdoor performance. Shot entirely in infrared, the campaign reveals a monochromatic world, exposing what is often unseen. The setting, deep within the swamps and cave systems of the southern Appalachian range, sets the stage for a group of adventurers on the hunt and on the run. As they are stalked by an invisible creature, the thermal imagery creates an otherworldly landscape, turning skin to clay and eyes into voids, capturing life through heat.
The Perfect Blend of High-Performance and Urban Style
The collection itself is a study in the balance between nature and artifice. The FW25 collection seamlessly merges the high-performance ethos of alpine gear with an adaptable, urban silhouette. The emphasis is on outerwear, with oversized and modular pieces featuring expandable backs and adjustable details. This is contrasted with slim, ergonomic silhouettes, including compression leggings and sheer mesh dresses. Functionality is woven into every detail, from thumbholes to laser-cut ventilation.
Innovative Materials for a Hybrid Identity
The materials used in the collection reinforce this hybrid identity, blending organic cottons and solvent-free waterproofing with traditional craft elements like mohair mélanges and Fair Isle techniques reimagined for performance. This unique combination creates a collection that is both functional and visually striking.
Get Ready for the Release on October 23
The ROA FW25 collection is set to release on October 23 via HBX. Don’t miss your chance to get your hands on these innovative and stylish pieces that blur the lines between outdoor performance and urban fashion. Stay tuned for more updates and be sure to mark your calendars for the release date!
