Former Benzinga executives have launched a new cannabis networking event called IgniteIt. This exclusive conference is designed for investors, executives, advocates, and enthusiasts in the cannabis industry. The most recent IgniteIt conference was held on October 8th at the Delta Hotels by Marriott Anaheim Garden Grove in Anaheim, California. This event was part of IgniteIt’s “Spotlight” series, which focuses on specific markets, such as California.
According to IgniteIt CEO Patrick Lane, the California Market Spotlight was the largest and most strategic event to date. Attendees were able to network and discuss partnership opportunities specific to the California market. The conference had a single-day format, prioritizing substance over fluff and allowing attendees to focus on meaningful sessions and connections.
Embarc CEO Lauren Carpenter, who spoke at the conference and sits on the Regional Advisory Board, praised the event for its size and diversity. She also noted the valuable insights and connections she gained from conversations with industry leaders and decision-makers.
The conference featured two main rooms, one for panels and presentations and the other for activations and brand showcases. The registration hall provided a space for networking over coffee and lunch, while an outdoor patio offered a more casual setting. The event fostered a professional yet approachable atmosphere, leading to high-value connections.
In addition to networking, IgniteIt also placed a strong emphasis on education. The conference featured curated sessions and panels to provide attendees with actionable insights. Green Horizon’s Co-Founder and CEO Carlos “Los” Arias praised the event for bringing together key stakeholders and industry participants who genuinely care about the cannabis industry.
Overall, the IgniteIt California Spotlight conference was a success, delivering both valuable education and networking opportunities for attendees. With its focus on emerging markets and a combination of substance and networking, IgniteIt is a must-attend event for anyone in the cannabis industry.
