Clarks Originals x Carnan: A Fusion of Tradition and Identity
In a groundbreaking move for Brazilian fashion, Clarks Originals has teamed up with Rio de Janeiro-based streetwear brand Carnan for their first-ever Latin American collaboration. This partnership not only celebrates Brazil’s unique cultural mix, but also solidifies its creative relevance in the international fashion scene.
The Collection
The collaboration reimagines two of Clarks’ most iconic models, the Wallabee and the Desert Trek, in premium suede. But what sets these shoes apart is the hand-stitched design detail that traces the map of Brazil onto the leather patches. This fusion of global tradition and Brazilian identity is a powerful statement, transforming these shoes into symbols of belonging and cultural pride.
The Creative Thread
Music serves as the central creative thread for this collaboration, paying homage to the role Clarks classics have played in global music subcultures. From hip-hop and reggae to Britpop, these shoes have been a staple in the music scene. Carnan’s head of branding & marketing, Breno Fernandes, explains, “Just as Wallabees walked alongside hip-hop in the United States, reggae in Jamaica, and Britpop in the UK, the Clarks x Carnan campaign seeks to translate the spirit of Brazilian music, from samba to Carioca hip-hop into every detail.”
The Campaign
The campaign for this collaboration is driven by music, showcasing the shoes in various cultural settings and highlighting their versatility. The shoes are now available for purchase on Carnan’s website for R$ 2,399 (approximately $440 USD), but in limited quantities. Don’t miss your chance to own a piece of this historic collaboration that celebrates the fusion of tradition and identity.
