New England Patriots Star Stefon Diggs Teams Up with ASICS for Limited-Edition GEL-DS TRAINER™ 14
Wide receiver Stefon Diggs of the New England Patriots recently celebrated his second collaboration with ASICS, the highly-anticipated GEL-DS TRAINER™ 14. The limited-edition shoe is now available in a sleek white colorway and was launched with a Friends and Family party.
ASICS’ latest campaign for the GEL-DS TRAINER™ 14 pays tribute to Diggs’ upbringing and the sentimental value behind the design. As the creative director for the campaign film, Diggs ensured that the marketing stayed true to the authenticity and storytelling that inspired the shoe’s design.
The hero film of the campaign highlights Diggs’ childhood, specifically his mother who gifted him a single pair of shoes to last the entire school year. The concept of keeping everyday shoes fresh is explored, showcasing how ASICS’ core ethos of “A Sound Body in a Sound Mind” translates into a design that prioritizes both form and function.
The GEL-DS TRAINER™ 14 perfectly embodies this mindset, with its ability to move and evolve alongside the wearer. It represents the formative moments that turn enthusiasts into athletes, designed for both play and everyday style expression.
The shoe features a clean white base with sleek metallic silver and black overlays, accented with unexpected pops of color in electric red and yellow on the collar and midsole. Diggs’ commitment to authenticity is evident in the shoe’s subtle design elements, such as his mother’s handwriting on the woven tongue label that reads “These are your play shoes.” This serves as a reminder of the campaign’s message to inspire others to create their own legacies on the field.
“This project is more than just a shoe… It’s my story,” says Diggs of the collaboration. “My mom has always been my voice of reason, keeping me grounded, and you can see that in the details of the shoe.”
To celebrate the launch, Diggs hosted an intimate “Friends-and-Family” soirée in New York City, inviting notable figures from the entertainment industry. The event showcased Diggs’ latest venture in footwear and marked another milestone in his partnership with ASICS, rooted in authentic storytelling. Guests enjoyed DJ sets, seasonal cocktails, and hors d’oeuvres while socializing and admiring the shoe.
“ASICS trusted me to lead the creative process, and together we created something that feels like home – clean, sharp, and filled with little nods to my childhood,” says Diggs of his collaboration with the Japanese sportswear brand. “Seeing the design and campaign come to life is a thank-you to my mom and everyone who helped shape me. I am grateful to ASICS for believing in my vision and working with me to bring it to life.”
The white GEL-DS TRAINER™ 14 is now available on ASICS’ website for $160.00 USD. Check out highlights from the launch party and browse the latest footwear drops in the galleries above. Don’t miss your chance to snag a pair of these limited-edition shoes before they’re gone!
