Give us the elevator pitch for Makhmadim.Makhmadim is if Luigi Colani did Stone Island.1 of 5Makhmadim 2 of 5Makhmadim 3 of 5Makhmadim 4 of 5Makhmadim 5 of 5Makhmadim The Five W’sWho is Makhmadim for? Makhmadim is for people who appreciate function and practicability just as much as they love weird and quirky designs. We serve as a bridge between those two contexts. What is Makhmadim’s main message? Satisfying needs in more desirable ways. When was Makhmadim created? Initially, Makhmadim started as a bedroom project when we were 13 and 15 years old. We started with a name that led to a big grocery chain suing us. It began as a design research project, reworking different garments, especially denim, and eventually evolved into what Makhmadim is today. “For us, restaurants and the experience of eating have always been a central part of our dearest memories since childhood, and we want our clothes to be associated with that context.” Where are people wearing Makhmadim? Hopefully everywhere. Our ultimate goal is to dress people for visits to their favorite restaurants with their loved ones. For us, restaurants and the experience of eating have always been a central part of our dearest memories since childhood, and we want our clothes to be associated with that context. This is also the reason why we shot our Fall/Winter 2025 editorial in a restaurant kitchen, which we named “Entrée.” Why was Makhmadim created? My parents were antique dealers when I was young, and Gustav’s father was a historian. As kids, we naturally gravitated towards spending our free time visiting flea markets and antique shops. Our shared obsession with weird objects brought us together. At some point, Gustav found a sewing machine, and we thought, “Why not give it a try?” Someone may also find the things we make enjoyable. About the BrandYour website’s about page notes that Makhmadim derives its name from the ancient Hebrew term for “beautiful things.” What prompted this name selection? We are big fans of the painter Marc Chagall, and Makhmadim was the name of a magazine he created while exiled in Paris. “The key to creating interesting yet wearable garments is to focus on either fabric treatment or shape.” Makhmadim strikes a balance between uniqueness and versatility. What is your approach to finding this sweet spot? We always start by looking for inspiration in classic garments, mostly from work or military attire. Garments that have stood the test of time always rely on outstanding construction and functionality that seem familiar to the viewer. Additionally, the key to creating interesting yet wearable garments is to focus on either fabric treatment or shape. Overdesign can ruin great ideas. Where do you find inspiration? Everyday objects and clothing designed for specific use cases. Sometimes it’s an umbrella, at other times it is an over-engineered military jacket found at a flea market or a costume archive. What’s the biggest lesson you?
Hypebeast Community Center: Makhmadim
