Zendaya and On Drop New Collaborative Release and Campaign
Zendaya and On have once again joined forces for their latest collaboration, releasing a new footwear model and accompanying campaign. The Cloudzone Moon, a sleek and stylish sneaker, marks Zendaya’s first co-created design with the Swiss brand. But that’s not all – the collaboration also includes a capsule collection of apparel, all designed by Zendaya and her high fashion counterpart, Law Roach.
From Footwear Innovation to Fashion Design
Zendaya’s partnership with On has proven to be a successful hub for footwear innovation, with the duo consistently reimagining models and creating captivating campaigns. Now, with over a year of collaboration under their belt, the two are taking it to the next level with their “Be Every You” campaign. In this campaign, Zendaya takes on a more active role as a designer, co-creating the Cloudzone Moon sneaker.
A Cinematic Campaign Rooted in Duality
Directed by Bardia Zeinali, the “Be Every You” campaign features Zendaya in a series of cinematic visuals, styled by Law Roach. The campaign centers around the theme of duality, which is emphasized in the accompanying film. “Sometimes, it feels like the world is telling you who to be,” Zendaya says in the video. “But do we really have to choose?”
Embracing Every Version of Yourself
In a press statement, Zendaya explains the personal significance of the campaign: “Movement has always been a part of how I connect with myself, and movement looks different for everyone. This story felt personal – a reminder that we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are, make us whole. To me, it’s about embracing every little bit of ourselves, and being present in every version of yourself.”
Get Your Hands on the Cloudzone Moon Sneakers
The Cloudzone Moon sneakers are now available for purchase at On’s webstore and brick-and-mortar stores worldwide. Don’t miss your chance to step into Zendaya’s latest co-created design and embrace every version of yourself.
